| How
to Survive a $700 Million Property Loss |
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Lehman
Brothers overcomes 9/11 catastrophe.
You’re
in your $2.8 billion company world headquarters with some
6,000 other employees just 200 yards from New York City’s
World Trade Center on Sept. 11, 2001.
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| After
Sept. 11, Lehman Brothers moved its headquarters north
to a new building on New York's Seventh Avenue. |
When
the terrorist attack causes the twin 110-story towers to
fall, your building at 3 World Financial Center, including
a $200 million data center, is evacuated and becomes totally
inaccessible for months. Even so, your company is lucky.
Its employees get out alive. But what about the property?
The
collapse of the Trade Center towers spews a huge plume of
debris that completely inundates you headquarters, Air conditioning
equipment, operated during the evacuation, spreads the soot,
debris, and contaminants throughout the building. As many
as 24 floors—five through 29—in the southeast
quadrant of the building experience direct collapse or damage.
A power surge damages thousands of computers, facsimiles,
printers, photocopy machines, etc. later, your data center
heats to nearly 180 degrees destroying virtually everything.
The
damage goes beyond what’s physically lost. You also
suffer earnings losses (business interruption loss) for
every day you can’t do business. That’s the
situation. You’re in charge. What do you do?
Lehman’s Scenario
More than a hypothetical scenario, this situation was faced
by Lehman Brothers, the Manhattan-based global institution
investment bank. Lehman’s business interruption loss
alone from Sept. 11, 2001 to Nov. 30, 2001 was $400 million.
The
company couldn’t reoccupy its headquarters until February
2-2. Yet, Lehman not only survived, it finished 2001 with
net revenues of $6.7 billion and net income of $1.3 billion.
The company’s $700 million insurance claim was paid
months before any other of the eight or more mega-claims
in New York City’s Ground Zero area were even resolved.
Lehman’s
executives in risk and financial management reacted swiftly
and decisively to the crisis. Reorganizing staff, relocating
people, opening alternative offices, and working closely
with the insurance adjuster helped keep the company operating.
Perhaps most important was the commitment and intelligence
of the staff.
Our
team of four adjusters from William Kramer & Associates
in Avon, Conn. Worked full time on the Lehman Brothers Sept.
11 claim for a year representing Allianz, Chubb, Liberty
Mutual, Royal & sun Alliance, St. Paul and Zurich North
America. In hindsight a big part of the success was that
Lehman’s people had such a personal ownership and
commitment to the business.
Lehman
Brothers took some especially intelligent actions. For example,
one Lehman information technology staff member called a
fiber optic supplier the day of the terrorist strike. He
ordered 3 million feet of fiber optic cable and arranged
for rapid delivery. By the following day no business could
order the cable because the Pentagon secured all the existing
supplies to deal with the terrorist attack and that site.
Fast
action also saved millions of dollars by capturing proprietary
data from Lehman’s massive computers. The backup data
center across the Hudson River in Jersey City was updated
every night, but still the computers at 3 World Financial
Center housed proprietary algorithms and financial models
that couldn’t be replaced or duplicated.
The
Jersey City computer staff moved quickly the afternoon of
Sept. 11 to electronically tap into the computers through
a fiber optic network, saving data onto their servers before
the ranging 180-degree heat destroyed the hardware and software.
Reallocating
People
Lehman no longer had their 27-floor, 1.6 million-square-foot
headquarters, but they did have all of their staff and made
use of them. On Oct. 3, 2001 Lehman representatives met
with Kramer & Associates; Keith Meerholz, Lehman’s
Marsh USA insurance broker; and the insurance companines.
Lehman offered a cadre of executives to Kramer & Associates
to begin the claims adjustment process.
Phase
one in the claims adjustment process was conducting a physical
inventory. The adjustment team established a physical record
of what was in the building, its replacement value and its
condition was as of Sept. 11. The adjuster had to work quickly
because Lehman needed to remove undamaged furniture and
equipment so it could establish a base elsewhere.
Lehman
assigned project leaders, each with a staff, to work on
the ponderous, item-by-item, floor-by-floor inventory. The
inventory teams included representatives of Lehman, Kramer
& Associates, and Marsh’s claim handling unit,
CAPS. Everyone recognized some purchases had to be made
immediately. Within a week of Sept. 11 the company replaced
its lost computers, spending $150 million. The insurers
stepped up by providing two substantial interim payments
before the claim was completed—$100 million in October
2001 and $200 million the following April.
Setting
Up New Offices
With Manhattan office space at a premium, Lehman knew they
couldn’t go out and replace all 1.6 million square
feet of space they had lost at one location. Within a few
weeks of the disaster they located about 400.000 square
feet at the Citicorp Building on Park Avenue. Lehman also
realized that after Sept. 11 the tourist trade in New York
City was going to suffer greatly in the short term. Lehman
approached two hotels, the Sheraton New York and Sheraton
Towers in Midtown. Company representatives pitched the idea
that because New York hotels would attract few tourists
during the months after Sept. 11 the Sheraton should rent
space to Lehman. The hotels agreed, removed and stored hotel
furniture, and for three months rented space to Lehman employees.
By
late October 2001 the company had an investment banking
operation with about 600 bankers in the two Sheratons. The
banker had phone service, fiber optic cable, and copy centers
in the hotel ballrooms. Employees sat, row upon row, at
portable card tables with phone and internet lines running
down the middle of the floor doing research, calling clients,
and keeping the business up and running.
Another
1,000 employees moved into the Operations Center in Jersey
City. Twice that number worked from home. Key executives,
including risk managers and lawyers, took up temporary housing
in Manhattan law firms that had existing business relationships
with Lehman.
Help From the competition
Assistance also came from one of Lehman’s competitors,
New York City-based Morgan Stanley & Co. Construction
of Morgan’s new headquarters at 745 Seventh Avenue
was nearly complete. But since construction had begun more
than three years earlier, Morgan’s priorities had
changed so much that it decided it didn’t need the
facility. Morgan’s chairman offered Lehman the 32-floor,
1 million square-foot building to Lehman Brothers and they
bought the building for $750 million. It came furnished,
only needing some final touches like a security system and
lobby construction. In early January 2002 Lehman began to
occupy that site.
Inventory count Critical
The decision to conduct a complete physical inventory was
an expensive and time-consuming proposition but proved to
be critical.
Most
if not all of the other Sept. 11 megaclaims relied solely
on existing corporate records to determine what was lost.
But relying on existing corporate records assumed those
records were complete and accurate.
Throughout
the inventory phase of the claim adjustment conflicting
numbers and costs arose between existing records and the
inventory. For example, the asset ledger indicated the company
had more equipment that what the inventory teams counted.
Lehman was able to reconcile the physical counts with their
corporate asset records, thereby eliminated a potential
discrepancy in the claim.
Conducting
the inventory took from Thanksgiving until the end of January
2001. The final inventory reached 64,000 lines of data on
an Excel spreadsheet. The 29th floor alone required 4,000
lines of data.
Damage Assessment difficult
Once the inventory was complete, phase two of the adjustment
process began, In February 2002, Lehman began the damage
assessment and assigning values to what the company had
lost. This phase required the adjuster to understand Lehman’s
technology, what each piece of equipment did, and what I
would take to replace the damaged or destroyed pieces.
One
of the biggest challenges was to accurately. Value the data
center equipment. To the untrained eye, one server looks
much like the next. But, some of the Lehman’s data
center computers contained several cards worth $50.000 each.
We brought in a computer hardware expert who could speak
on a technical level with the Lehman computer experts.
Cooperation Speeds the Process
Good working relationships enabled the company, the adjuster,
and the insurers to reach a resolution much more easily.
Lehman worked closely with the adjusters ironing out differences
on a daily or weekly basis.
This
joint effort eliminated any last minute surprises and any
need for further research by the adjuster after Lehman submitted
the claim. The insurers also helped by reviewing updates
of the project about every two months.
To
be accurate, a claims adjuster must ask for lots of information—asset
lists, building specifications, invoices, plans, blueprints,
and more.
It
usually takes the insured a lot of time to gather all these
facts. Lehman was great. They said to us, ‘What do
we need to get you so you can do your job?’ they had
that kind of spirit. For an adjuster, this is the best possible
working environment.
After
a large loss, the company with the claim makes a big push
for payment and generally receives and advanced payment.
But, once the insured has the advance oftentimes the motivation
to settle the remainder of the claim gets lost in the flood
of everyday work. The people asked to settle the claim already
have a full-time job that may demand long hours, and they
aren’t enthusiastic about adding more hours to settle
the claim.
Even
without losing a single employee, the survival of many companies
was threatened by property damage and business interruption
losses caused by Sept. 11. In Lehman’s case, the company
found a way to weather the storm.
Bill
Kramer is president of William Kramer & Associates,
an insurance claim adjustment bureau that offers tailored
services across property/casualty lines company, in Avon,
Connecticut.
Reprinted
from RISK & INSURANCE, April 14th 2003 - Copyright ©
2003. All rights reserved.
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